The Songwriter’s Toolkit™

Turning music notes into money notes

Courses

There are two versions of The Songwriter’s Toolkit course: an attendance course which is taught at a venue, and a correspondence course (scroll down to ### for details on the correspondence course).

1. THE SONGWRITER’S TOOLKIT™ 9-WEEK ATTENDANCE COURSE

LOCATIONS

WESTERN CAPE

CAPE TOWN

Wednesdays from 18h00 to 20h00 in the Cape Town CBD – venue to be confirmed.

GAUTENG

JOBURG

Wednesdays from 18h00 to 20h00. Venue: 8 Notwani Road, Emmarentia.

PRETORIA

Wedensdays from 18h00 to 20h00. Venue to be confirmed.

COST

COSTS AND PAYMENT

The cost is R2100 if settled as a one-off payment. You can also settle it in 2 instalments of R1050 each. The first R1050 is payable upfront as a non-refundable deposit to secure your space four weeks before commencement of the course(spaces are limited), into the following bank account:

Standard Bank Hyde Park
Acc. Name: Planet Pip Music
Branch Code: 006605
Account Number: 022251030

Fax deposit slip to 0866154340 or e-mail it to info@vivaciousvoice.com
or sms it to 0826211305 or fax it to 0866154340)

Admission is on a first come first serve basis. Your space is only secured once you make your payment. The course only accommodates 12 – if it’s full we’ll put you on our waiting list.

The remaining R1050 will be payable in week 4 of the course.

STRUCTURE OF THE COURSE (scroll down to *** for testimonials)

This course is for songwriters who want to express themselves creatively through words and music, and at the same time maximize their income from their craft. You will complete 2 songs during the 9 week cycle – 1 every four weeks.

The course is divided into three segments

1. The first component deals with the creative process: fishing for ideas, methods for improved lyric writing, lyric analysis, interesting choices for harmony, some basic music theory, constructing expressive melodies, interesting choices for rhyme, adhering to radio format, as well as a bit of “songwriters psychology”: how to deal with criticism, fame, avoid perfectionism and finding your “true north.”

2. The second component covers the music business aspect: registering your material, understanding royalties, distribution methods, writing a marketing plan, music publishing (e.g. how to get playlisted on radio), avenues for marketing on the internet, how to stay afloat financially as a musician, how to plan a tour, how to write an effective press release, effective music adminstration.

3. The third component incorporates the practical application of these, in the form of presentations: attendees get a chance to showcase their work, opening it to constructive criticism through a safe, nurturing platform. You will aim to write and polish two songs during the course, which you’ll present in an intimate gala event at Katalist in week 8. You will get basic guidance on presentation: effective communication with your audience and your sound engineer, appearance on stage as well as preparation for stage.

***

TESTIMONIALS

“Thank you Philip for the very enlightening songwriting course and sharing with us your vast experience of the music industry that would take most people many years to learn. Your course has helped me to listen to songs with a trained ear and extract elements from them that can improve my own songwriting.”

selim_web.jpg

Selim Kagee, professional singer

“At Philip’s Songwriter’s Toolkit course you won’t ever suffer from writers remorse, just because you don’t kow what colour or hue – that’s what you’ll learn – different points of view!”

Gloria Paul, General Healthcare Practitioner

###


2. THE SONGWRITER’S TOOLKIT™ CORRESPONDENCE COURSE

E-mail info@songnursery.com for a registration form.
STRUCTURE OF THE COURSE

This 9-week course is divided into three segments:

1. The first component deals with the creative process: fishing for ideas, methods for improved lyric writing, lyric analysis, interesting choices for harmony, some basic music theory, constructing expressive melodies, interesting choices for rhyme, adhering to radio format, as well as a bit of “songwriters psychology”: how to deal with criticism, fame, avoid perfectionism and finding your “true north.”

2. The second component covers the music business aspect: registering your material, understanding royalties, distribution methods, writing a marketing plan, music publishing (e.g. how to get playlisted on radio), avenues for marketing on the internet, how to stay afloat financially as a musician, how to plan a tour, how to write an effective press release, effective music adminstration.

3. The third component incorporates the practical application of these, in the form of lyric and song submissions, which will be critiqued by e-mail.

Evaluations/critiques will be handed in weekly on the following dates:

• Assingment One: Monday Week 2 at 8h00 am
• Assignment Two: Monday Week 3 at 8h00 am
• Assignment Three: Monday Week 4 at 8h00 am
• Assingment Four: Monday Week 5 at 8h00 am
• Assingment Five: Monday Week 6 at 8h00 am
• Assingment Six: Monday Week 7 at 8h00 am
• Assingment Seven: Monday Week 8 at 8 8h00 am

You will also receive your course material and assignments on Mondays.

Feedback will be given by Friday afternoon 17h00. In order to pass to obtain your Songwriters Toolkit I certificate, you need to hand in a minimum of 6 out of 8 assignments. LATE SUBMISSIONS WILL NOT BE MARKED – IF YOUR ASSIGNMENT IS NOT HANDED IN ON THE STIPULATED DATE/TIME, YOU WILL LOOSE A CREDIT FOR THAT WEEK. YOU NEED 6 CREDITS TO PASS. YOU NEED TO HAND IN YOUR FINAL ASSIGNMENT IN ORDER TO PASS.

COST OF CORRESPONDENCE COURSE: A one-off fee of R2750, or payable in two instalments of R1375 each.

SHOWCASE

You have the option to perform at the Vivacious Voices Showcase in Cape Town or in Gauteng at Back2Basix in Melville. (click on Showcase for more details). Songwriter’s Toolkit graduates will showcase their material. Entrance from friends/family/the public is R50, and will also include a showcase of the talented singers of the Vivacious Voice singing course. For bookings e-mail info@vivaciousvoice.com

***

TURNING MUSIC NOTES INTO BANKNOTES

• Writing songs pays mega-bucks: In the last 5 years SAMRO paid out R100 million per year in royalties to composers. This is R40 million more than in 1996. In the year 2005 alone, they paid out a staggering R183,1 million.

• The international music market is bigger than bananas!: Recorded music products worldwide are part of a $50 billion market. This far exceeds the markets for traditional primary products such as coffee ($17 billion), cotton ($20 billion), tobacco ($21 billion) or bananas ($27 billion).

• We are on the rise, and it’s never been better to be South African: While the global music industry is shrinking, South Africa’s music industry is booming:

– We are one of the fastest growing music markets in the world:
In 2005 South Africa’s recorded music market grew by 22% in the number of units sold, while countries with the biggest markets such as Japan, Germany, France, Australia and the United Kingdom all suffered negative growth
– Sales have grown from R535-million in 2000 to just less than R1-billion in 2005 (RISA ).
– It pays more and more to be South African: of the total number of unit sales of music in 2002, South African music accounted for 42,6%. In 2005, it increased to 52 % – 11.7 million units sold was locally produced.

• It pays to be on stage: Live music events contribute R700 million a year to the economy

• In South Africa, your music can be heard on 91 radio stations

Click on ‘Enrol’ for instructions on enrolment.

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